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Analysis of CRM National Project Role and Goals

By Andrew Devin The Integrated e-Government (IEG) Roadmap is a consolidated delivery framework designed around the governance processes and requirements of local authorities.
Feb 12, 2004
By

ITSM Watch Staff





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These National Projects will help councils to provide citizens with better access to local government services through the Internet, by SMS, phone, face-to-face and through their TV. It also aims to help local authorities make the most cost-effective use of their staffing and resources.

Broadly speaking, Customer Relationship Management (CRM) enables councils to understand, anticipate and manage the current and future service needs of citizens.

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