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Analysis of CRM National Project Role and Goals

By Andrew Devin The Integrated e-Government (IEG) Roadmap is a consolidated delivery framework designed around the governance processes and requirements of local authorities.
Feb 12, 2004
By

ITSM Watch Staff





These National Projects will help councils to provide citizens with better access to local government services through the Internet, by SMS, phone, face-to-face and through their TV. It also aims to help local authorities make the most cost-effective use of their staffing and resources.

Broadly speaking, Customer Relationship Management (CRM) enables councils to understand, anticipate and manage the current and future service needs of citizens.

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